Innovating Products, Apps & Services:
I manage global design strategies for physical and digital propositions and deliver innovations with exceptional user experiences. My data-led approach utilises data science, market research (quant & qual methods), design and engineering to drive breakthroughs in performance. Ideas are then refined, developed and tested to meet brand, business and market needs
Growing companies into new markets:
I enjoy a blank canvas and leading teams through uncertainty and ambiguity of new, growing, markets. Using effective research techniques, technology and brand knowledge I uncover market insights and turn them into opportunities for new products and services. These are used to inform product roadmaps, inform strategic partnerships and direct business strategy.
Inspiring visions and futures:
I'm passionate about creating inspirational and open environments where teams have the information, stimulus and tools they need to think creatively and solve the right problems. I'm extremely proactive in designing and facilitating methodologies that inspires innovation whilst working with CEO's, customers, directors, designers and engineers.
©Melissa Butterworth 2022