About

Melissa Butterworth

Senior Design Strategist

Delivering innovation within global apps, products and services.

Twelve years experience

Most recent work:

Defining McLaren's next generation digital twin software

Navigating companies

into new markets

Delivering user archetypes and user needs that brands can add value too.

Managing data-led strategies and uncovering insights

Delivering scalable innovations for products, apps and services.

Inspiring visions

and futures

Helping companies anticipate their future market needs and stay at the forefront of their industry.

01 What I'm good at

02 My Journey

My Past

I've navigated my career to work with companies and people who want to revolutionise the way we live. Being in these environments has made me fearless at moving forward, confident in ambiguity and complexity and extremely adaptable.

Revolutionising transport and designing urban city cars of the future that are responding to future sustainability and population growth needs.

Innovating human-centric lighting, services and digital controls for workplaces, healthcare, entertainment and hospitality.

My Present

Managing projects and teams to deliver global, scalable innovations within products, apps and services. I do this by combining many different activities like; data-led strategies, science, user centred methodologies and collaborative design thinking techniques.

Using data science and data led approaches to deliver breakthroughs in performance within Transport, healthcare & wellness, motorsport and energy

Researching strategies and methodologies for sustainable design. Exploring products, services and data available from satellites and outer space companies.

My Future

Pioneering strategies to help consumers, businesses and governments reach their sustainable goals and defining visions of sustainable futures for nations to strive towards.

Sustainable design and experiences

Going beyond sustainable materials and exploring how products and services can encourage positive behaviours, responsible end-of life strategies and design with minimal waste.

Exploring space

Utilising available, global, data to deliver products and services with greater intelligence, precision, awareness, and insight for consumers, business, outer space companies and governments

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